Founder

Like any good origin story, ours has a hint of nostalgia. It started decades ago when our founder Kim Mingyu watched his mom transform camellia oil into next-level personal care products. Years later, inspired by her skills, he traveled to Jeju Island and laid the foundations for innisfree.

Today, our Green Tea skincare is hailed as one of the greatest of all time, especially our ever-evolving Green Tea Hyaluronic Acid Serum that’s reached cult-fav status. But it doesn’t stop there. We’ve tapped into over 15 island- sourced ingredients—from Bija to Cherry Blossom—to bring you easy, effective formulas for all your skincare goals.